BeautySmith founder Shannon Smith is a California-licensed esthetician. She provides services and consulting for spas and skincare professionals through out the US. A social media powerhouse and a top beauty expert, Shannon consults and coaches others on how to grow their beauty businesses through online relationships and in real life.
Her facial clientele encompasses a variety of people: high-level executives, politicians, celebrities—models, actors, professional athletes (e.g., NFL, NBA, Pro Surfing), musicians—and many other hardworking people, who take their skincare seriously (your face is your business card).
Shannon has worked with The Spa at Pelican Hill (Forbes rated, Five-star Spa), and Ritz Carlton Laguna Niguel Spa. Furthermore, she has written skincare protocols, created spa menus, consulted on skincare product development, and trained other estheticians on salesmanship, communication, and technique for companies such as: Clarisonic, Stemulance, The Salon & Spa at Ocean Reef, Kinvara Wellness Center, and Madison’s Day Spa, to name a few.
In addition to working with clients and resorts, she’s directed a med-spa and managed numerous beauty industry marketing events.
Shannon provides a unique approach to facial artistry, and clients book far in advance to secure their time with her. She lives in Southern California where she enjoys technology—both in new media and the spa industry, traveling, taking spa-cations, photography, and spending time with her friends.